Our Sales & Distribution Network

Own Shops

Chinriu Honten Odawara Shop

We run two own shops under the Chinriu Honten brand in Odawara.


  • Odawara Ekimae Mainshop
  • Odawara Lusca Shop

Retail & Restaurants

Our Japanese nationwide distribution network includes the major department stores as well as a range of high quality super markets. We also are contineously increasing the number of restaurant and hotel restaurants ranging from Japanese traditional to Western style concepts.


Outside of Japan we have established first relationship with resellers of food and craft products in the USA and in Europe. We strive to constantly increase our distribution in major countries and are looking for new distribution partners.

e-Commerce Network

Chinriu Honten created an international distribution platform that allows Japanese small and midsize companies to sell their products outside of Japan. We currently represent more than 60 companies with a total of 1300 products. We constantly add more suppliers and products to our line-up in order to create the most comprehensive line-up of authentic Japanese products.


We currently are selling Japanese products in 4 languages and 4 currencies on a total of 8 market places. We have been selling to 140 countries through a network of own online shops and also place products through a series of e-commerce platform.

Japan Domestic Market Places


Chinriu Honten

- Main Shop

- Rakuten Shop



- Rakuten Shop



- Rakuten Shop


Amazon Japan


International Market Places









Amazon USA

- Amazon Canada
- Amazon UK
- Amazon France
- Amazon Germany

- Amazon Italy



- eBay USA

- Etsy


On top of our online presence we constantly grow our network of retail partners in each country. We develop a distribution strategy for each product of our supplier partners to increase sales and develop the partner's brand.

Warehousing & Shipping Capabilities



We have our warehouse in our own facilities in Odawara.

Our domestic and international shipping service operates 364 days a year with daily shipping.




We have warehousing and shipping capabilities in Germany and the USA, which cover most European countries as well as North America.

Chinriu Honten Building Odawara

Shops / ショップ

Chinriu Honten Logo
TruffleHunter in Japan


Recruiting / リクルート

Share this page