June 1, 2013
TruffleHunter and Chinriu Honten agreed to jointly launch the TruffleHunter brand in Japan. The start line-up consists of various truffle oils, preserved truffles, truffle salt, truffle honey and truffle pasta.
Chinriu Honten first launched the only truffle specialty store on Rakuten and will gradually expand the presence on other market places. Chinriu Honten will also promote the TruffleHunter products amongs food professionals and restaurants.
Both companies aim at positioning TruffleHunter as the leading brand for truffle products in Japan.
TruffleHunter is a UK based specialist for products made of Italian truffles. The brand received high recognition from food professionals in the UK market and is now systematically expanding to other countries.