Chinriu Honten launches NIHON ICHIBAN to promote Japanese products overseas

August 1, 2012

Chinriu Honten Limited launches NIHON ICHIBAN, an Internet portal to promote and sell Japanese authentic food, craft and design products to online customers outside of Japan.


42 traditional Japanese companies have so far joined the new portal to create a good representation of the very best of Japanese traditional and contemporary craft and hand-made products. The partners include companies such as Wajima Kirimoto, Ando Cloisonne, Indenya Uehara Shushichi and many others.


The more than 700 products on sale cover a wide range of categories such as ceramics, lacquer ware, wood craft, paper craft, beverages, fashion, tableware and many more.


NIHON ICHIBAN has also established collaborations with local government bodies, in projects including promoting the SUMIDA MODERN brand in the Tokyo area, and work with the Greater Nagoya Region consisting of Aichi, Mie and Gifu prefectures.


By the end of 2012 NIHON ICHIBAN targets to represent about 100 companies with 3000 - 4000 products, which would make it the largest online portal for this kind of Japanese products. It is also starting to develop new contemporary products that suit Western Lifestyle with Japanese craftsmen. This activity will gradually be expanded over the coming months.


NIHON ICHIBAN consists of an online shop as well as community pages on Japanese culture. It has more than 89,000 followers on blogs, Twitter, Facebook and Pinterest.


Nicolas Soergel, Managing Director of Chinriu Honten Limited, says “We brought together a very unique set of Japanese companies and designers to create a line up of authentic Japanese products like no other. I am sure that our customers will appreciate the mix of high quality traditional and contemporary Japanese products we have to offer.”


Shops / ショップ

Chinriu Honten Logo
TruffleHunter in Japan


Recruiting / リクルート

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