March 31, 2011
Chinriu Honten launches a new sweet division making Western style cakes with a Japanese touch using fruits and spices from Odawara. The new sweet line-up is produced on Chinriu Honten's own facilities and will gradually expand.
Representative products for the new style of Chinriu are a pound cake with sakura or ume-brownies.
The new line-up of cakes and sweets will be sold through Chinriu Honten's own outlets, online shops and also to restaurants, hotels and department stores.