Chinriu Honten refurbishes its main store in Odawara

April 10, 2010

As the next generation of the Komine family takes the lead Chinriu Honten refurbished its main store in Odawara city.


The purpose is to increase the appeal to younger people and women and to strengthen the positioning of Chinriu Honten as a brand for high quality products made of ume plum and other local fruits.


The new shop design features the ume flower in various aspects and also includes a history corner with an old barrel formerly used for the production of Umeboshi pickles as well as old jars as old as 1835.

Shops / ショップ

Chinriu Honten Logo
TruffleHunter in Japan


Recruiting / リクルート

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